Services
Read the label, or scroll down for every service, from the first formula to the launch plan.
Ingredients / Ingrédients:
Lot APL-2022
Directions: book a free discovery call.
Net contents: everything a launch needs.
Made in Canada for founders worldwide.
Formulation & Development
Custom Formulation
A formula built around your brief, not someone else's base.
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Formulation & Development
Custom cosmetic formulation services for beauty brands. Our lab builds your skincare formula around your brief, from texture to ingredients to pack.
Private label skincare without the lock-in. Buy a proven APL formula with the rights to produce it at any manufacturer you choose.
Cosmetic stability testing services. Our lab tests how your formula holds up over time and in the packaging you plan to use, before production.
Cosmetic microbial testing in our own lab, alongside accelerated stability. Find out if your product is clean and ready before you launch.
Cosmetic packaging development for beauty brands. Compare formats, review samples and make technical packaging decisions before you commit to a run.
Cosmetic regulatory consulting: ingredient hotlist checks, whether your formula can be sold in your target market, and notification filing.
One-on-one session with Annie, our cosmetic formulation consultant. Sharpen your brief, talk through tradeoffs and decide what to develop next.
Operations
Cosmetics distributor in Canada for international beauty brands. Ship to our certified warehouse and we distribute to the channels you sell through.
A beauty brand launch readiness assessment. See what’s ready, what isn’t, and what to fix first before you spend on your first production run.
Brand & Growth
The Cognitive Branding Framework (CBF): a beauty brand strategy framework built on what shoppers actually notice, remember and act on.
Beauty buyer persona development without a focus group. Persona 2.0 gives you your ideal buyer plus two personas you’d never have predicted.
Beauty market research services: competitors, pricing, product ranges, point of sale and marketing strategy, delivered as a clear report.
Beauty brand positioning services backed by measurement. We test every possible positioning map and stress-test the one where you stand alone.
Beauty branding agency for indie brands. Voice and visual identity that hold together across packaging, products, website and social.
Beauty logo design services. A mark that stays recognisable on a tiny label, a product carton and a phone screen.
Cosmetic label review for beauty brands. We check packaging artwork, label text and claims against your market’s rules before anything prints.
SEO services for beauty brands, plus generative engine optimization (GEO) so ChatGPT and AI search can find, trust and recommend your products.
Beauty ecommerce website development. Mobile-first storefronts with product education, clear navigation and a checkout built for how people shop.
Beauty go-to-market consulting. Decide who buys first, where they buy and what they need to hear, then roll out in the right order.
Growth strategy consulting for beauty brands. Find what’s worth scaling before you add doors, SKUs or ad spend.
One-on-one with Diego, beauty business consultant. Work through pricing, positioning, channels or what to do next, and leave with a decision.
Not sure which one you need?
Book a free discovery call. We'll look at where you are and point you to the right service.
Book a free discovery call