Product development starts before the lab, with decisions nobody told the founder they were making. What the texture should feel like. Whether the claim you want to print is one you can support and use. Whether the jar you fell in love with suits the formula you want to make. Annie formulates. Diego builds brands. For an hour, we’ll open up the process we use with clients, from the first conversation to the first batch. Bring your idea—or the one that’s been sitting in your notes for a year. We’ll work through nine decisions in the order they come up,…