Positioning
We score every brand your buyer considers, test every positioning map those scores can make, find the one where you stand furthest from everyone else, then stress-test it.
Brand & Growth
200+ founders have built with us.
As featured in
Where our clients sell
Sounds familiar?
01
You describe your brand with the same words as every competitor.
02
Your positioning map was drawn to make you look good.
03
You compete on price because you have nothing else.
04
Your team can't say in one sentence why you're different.
Our beauty brand positioning services answer one question: why would a buyer pick you? Most brand positioning answers it with a pretty two-by-two chart and two axes someone liked the sound of. Ours answers it with measurement.
We score your brand and every competitor a buyer would seriously consider, including what buyers choose instead, across a long list of possible measures. Each pair of measures makes a possible map. We throw out maps where both axes secretly measure the same thing, then rank the rest by how far your brand stands from its nearest competitor.
Every score is a judgement, so we test that too. The analysis is re-run thousands of times with the scores shifted at random, to see whether your position holds. You find out how strong it is before you build a brand on it.
You get the position in one sentence, a full positioning statement written so it can be proved wrong, the winning map, the two measures defined so anyone can check them, who already holds which place in the category and how you get in, and what was rejected and why.
A good fit if
✓ Brands before a launch or rebrand
✓ Founders in a crowded category
✓ Teams that need a position they can defend to investors and retailers
Not the right fit if
✕ Visual identity work (see Branding)
✕ Taglines on their own
✕ Anyone looking for a chart to confirm a decision already made
What you walk away with
01
Competitive scoring
Your brand and every serious competitor scored on a long list of possible measures.
02
Every map tested
All pairs of measures tested, overlapping ones removed, the rest ranked by how isolated your brand is.
03
Stress test
The analysis re-run thousands of times with scores shifted, so you know how robust the position is.
04
The position
In one sentence and as a full positioning statement written so it can be proved wrong.
05
Entry plan
Who holds which place in the category today, and how you get in.
06
Positioning report
The map, measure definitions with scoring rubrics, rejected options and the full appendix.
How it works
Inputs
We start from your market research and buyer personas.
Score and map
We score every brand and test every possible map.
Stress test
We re-run the analysis thousands of times to check the result holds.
Report
You get the position, the map and the full reasoning.
Timeline
2 months
Revisions
1 round
Meetings
2 meetings
Ready to start?
Pick a time that suits you and we'll confirm by email.
Start with a free discovery call
Every Positioning project starts with a short free call, so we can understand what you need and scope it properly.
Book a free discovery call
Questions, answered.
What are some brand positioning examples?
A brand can position on how dedicated it is to one use, on how it behaves at the moment of sale, on who it's for, or on its ingredient philosophy. What matters is that no competitor already holds the position and that you can prove it.
How is your positioning different?
Most positioning maps pick two axes that look good and place brands by feel. We score every brand on many possible measures, test every map they produce, drop axes that measure the same thing twice, rank the rest by how isolated your brand is, and re-run everything thousands of times with the scores shifted to check the result holds.
What do you need from me?
Market research and buyer personas. If you don't have them yet, Market Research and Persona 2.0 are the place to start. They're optional, but most clients book all three together.
How is positioning different from branding?
Positioning decides where you stand in the market and why buyers should choose you. Branding turns that into a name, voice and visual identity.
What is a positioning statement?
A short statement of who the brand is for, the problem it solves, what it is, what it gives the buyer, who it competes with and why it's different. Ours is written so it can be proved wrong, which keeps it honest.
Why stress-test a positioning map?
Because every score behind it is a judgement. Re-running the analysis with the scores shifted shows whether your position survives reasonable disagreement or only exists on one version of the chart.
How long does it take?
At least 21 days.
A position you can prove.
Positioning