101 with Diego (Consulting)
A one-on-one session with Diego to work through pricing, positioning, channels or what to do next, and leave with a clearer way to make the call.
Brand & Growth
200+ founders have built with us.
As featured in
Where our clients sell
Sounds familiar?
01
You've been stuck on the same decision for weeks.
02
Everyone you ask gives you a different answer.
03
You need a second opinion before spending real money.
04
You don't know which APL service you need, or if you need one.
Need a beauty business consultant for one decision, not a six-month retainer? This is skincare business consulting by the hour.
Diego spent close to two decades in scientific research before co-founding APL, and he’s the data and marketing half of the team. He’s spent a lot of time with founders stuck on the same handful of decisions: what to charge, where to sell, what to launch first, whether to hire the agency.
101 with Diego is a one-on-one session to work through yours.
A good fit if
✓ Founders starting a skincare or beauty business
✓ Brands facing a specific business decision
✓ Anyone unsure where to start with APL
Not the right fit if
✕ Formulation questions (book The Treatment Room with Annie)
✕ Full strategy projects (see GTM or Growth Strategy)
✕ Ongoing advisory without a specific question
What you walk away with
01
One-on-one session
Time with Diego focused on your decision.
02
A way to make the call
A clear framework or next step for your decision.
03
Session notes
A written summary of what you decided and the next steps.
How it works
Book
Pick a time and tell us the decision.
Prepare
Send numbers or materials ahead of time.
Meet
Work through it with Diego.
Decide
Leave with a direction.
Timeline
1 day
Revisions
None
Meetings
1 meeting
Ready to start?
Pick a time that suits you and we'll confirm by email.
Questions, answered.
How do I start a skincare business?
Pick one buyer and one problem, develop a product that solves it, test it for stability and safety, make sure your label meets the rules in your market, price it so every channel still leaves you a margin, and launch small in one channel before you expand. A 101 session can help you work out your next step.
Who is this for?
Founders and beauty brands with a specific business question, from first-time founders to teams that have been selling for years.
Who is Diego?
Diego is APL's co-founder on the data and marketing side. He spent close to two decades in scientific research before co-founding APL.
What can I bring to a session?
Pricing questions, channel decisions, launch plans, agency proposals, positioning ideas, or the question of which APL service you actually need.
What if I need more than one session?
If the decision turns into a bigger project, Diego will point you to the service that covers it, such as Go-To-Market Strategy or Growth Strategy.
How long is a session?
60 minutes.
Is it online?
Online.