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Cosmetic Formulation & Beauty Branding Journal
Lastest Article • September 4, 2026
Let’s create the Beauty Olympics
There’s a global cosmetics regulator. It has met twenty times. Ask any indie founder you know if they’ve heard of it. It’s called ICCR, the International Cooperation on Cosmetics Regulation. Regulators from Brazil, Canada, the EU, Japan, Korea, the UK, the US and a few others have been meeting once a year since 2007. The twentieth meeting was in Tokyo this July. ANVISA sits at that table. So does Health Canada. Nineteen years of harmonization talks, and a small brand still can’t ship the same cream to four markets with one file. I bring it up because every few months read more ->
Diego Lapetina • 5 minutes
Trends & Insights • August 13, 2026
The Growth Metric Indie Beauty Was Never Allowed to Have
Diego Lapetina • 5 minutes
Design • August 11, 2026
Price Is a Fact, Not a Position
Diego Lapetina • 14 minutes
Design • July 8, 2026
Brand Strategy & Consulting: The Complete Guide to Building and Scaling a Strategic Brand
Diego Lapetina • 7 minutes
Cosmetics • July 12, 2026
I Asked 3 AIs the Same Question 135 Times. They Almost Never Agreed on Sources.
Diego Lapetina • 2 minutes
All articles
Cosmetics • July 12, 2026
I Asked 3 AIs the Same Question 135 Times. They Almost Never Agreed on Sources.
Diego Lapetina • 2 minutes
Trends & Insights • August 3, 2026
Cosmetics Terminology Decoded: What Benefit, Ilia, and Merit Beauty Teach You About Building a Brand
Annie Graham • 8 minutes
Design • July 3, 2026
Branding and Identity: The Complete Guide to Building a Brand People Instantly Recognize
Diego Lapetina • 7 minutes
Cosmetics • July 2, 2026
Silica, Silica Silylate, and Silicone Compounds: Stop Using Them Interchangeably
Annie Graham • 6 minutes



