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Cosmetic Formulation & Beauty Branding Journal
Lastest Article • September 19, 2026
Beauty M&A: why giants pay a premium for indie brands
Beauty M&A premiums make sense when a buyer combines demand that’s already proven with resources that improve future cash generation. Creative teams and different earnings exposures add value, but overpaying, debt, and integration that strips teams of authority can wreck the return. Before committing, buyers and founders should name the specific growth constraint, test the downside economics, and compare acquisition against internal development, partnerships and minority investment. read more ->
Diego Lapetina • 8 minutes
Cosmetics • August 19, 2026
Peach & Lily Zombie Cream: What the Senolytic Skincare Actually Does
Annie Graham • 6 minutes
Trends & Insights • August 13, 2026
The Growth Metric Indie Beauty Was Never Allowed to Have
Diego Lapetina • 5 minutes
Design • August 11, 2026
Price Is a Fact, Not a Position
Diego Lapetina • 14 minutes
All articles
Design • July 8, 2026
Brand Strategy & Consulting: The Complete Guide to Building and Scaling a Strategic Brand
Diego Lapetina • 7 minutes
Cosmetics • July 12, 2026
I Asked 3 AIs the Same Question 135 Times. They Almost Never Agreed on Sources.
Diego Lapetina • 2 minutes
Trends & Insights • August 3, 2026
Cosmetics Terminology Decoded: What Benefit, Ilia, and Merit Beauty Teach You About Building a Brand
Annie Graham • 8 minutes
Design • July 3, 2026
Branding and Identity: The Complete Guide to Building a Brand People Instantly Recognize
Diego Lapetina • 7 minutes



