Market Research
We look at your competitors, their pricing, ranges, where they sell and how they market, then show you the openings worth chasing.
Brand & Growth
200+ founders have built with us.
As featured in
Where our clients sell
Sounds familiar?
01
You're pricing your product by gut feel.
02
You keep finding new competitors after you've committed.
03
Investors ask how big the market is and you guess.
04
You can't tell which channel your competitors win in.
Our beauty market research services include a full cosmetics competitive analysis, so you see the whole field before you commit.
Most founders know their three closest competitors. The ones that matter are often the twelve they haven’t heard of, selling at a price point next to theirs in a channel they haven’t thought about.
Our market research maps the category you’re entering: who’s there, what they charge, where they sell, how they market and what’s been happening in the news and filings. You get a report you can make decisions from.
The report opens with the five findings that matter, then covers market size and trends, competitor profiles and how each one acquires customers, pricing tiers and promotions, channels and distribution (including Canada), who the buyers are and what they say, and the openings worth chasing, scored. Every finding carries a confidence level, and the report lists its sources and known limitations.
A good fit if
✓ Founders deciding what to launch and at what price
✓ Brands entering a new category or market
✓ Teams preparing for investors
Not the right fit if
✕ Customer-level insight on its own (see Persona 2.0)
✕ Brands that want only a list of competitor links
✕ Academic or syndicated market-size reports
What you walk away with
01
Five findings that matter
The headline conclusions, up front.
02
Market size and trends
An honest read on size, structural trends and momentum signals.
03
Competitor profiles and teardown
The set that matters, and how each competitor acquires customers.
04
Pricing and channels
Tier architecture, entry products, promotions, price validation and the channel map, including Canada.
05
Buyers and voice of customer
Who buys in the category and what they say.
06
Scored opportunities
Whitespace and opportunity scoring, the case against, and recommendations.
07
Methodology and sources
Confidence levels for every finding, known limitations and full sources.
How it works
Scope
We agree on the category, market and questions to answer.
Research
We gather data on competitors, pricing, channels and news.
Analyse
We look for patterns, gaps and openings.
Report
You get the report and a walkthrough.
Timeline
2 months
Revisions
1 round
Meetings
2 meetings
Ready to start?
Pick a time that suits you and we'll confirm by email.
Start with a free discovery call
Every Market Research project starts with a short free call, so we can understand what you need and scope it properly.
Book a free discovery call
Questions, answered.
How do I research skincare market trends?
Look at what competitors are launching and discontinuing, how prices move, which ingredients and claims are spreading, what retailers are picking up and what shoppers say in reviews. Our journal and The Dispatch also track beauty news every week.
What's included in a competitive analysis?
Competitors, their products and ranges, pricing, channels, positioning and marketing, plus recent news and filings that signal where they're heading.
How reliable are the findings?
Every finding is marked with a confidence level, and the report lists its methodology, known limitations and sources, so you can see what's solid and what's an estimate.
How is market research different from positioning?
Market research maps the category: who's there, what they charge, where they sell and where the openings are. Positioning uses that to decide exactly where your brand should stand, and proves it with measurement.
Does the research cover Canada?
Yes. The report includes distribution and channels in Canada.
Can I use the report with investors?
Yes. It's built to support decisions on pricing, launch and funding, and every finding carries a confidence level and a source.
Which markets can you research?
Any beauty or cosmetics market, anywhere in the world.
How long does it take?
At least 21 days.
Decide with data, not gut feel.
Market Research