Annie Graham and Diego Lapetina, co-founders of Atomic Pom Labs

About Atomic Pom Labs

Atomic Pom Labs started with two people who care about the same things. Science, good service and building what doesn't exist yet.

Annie lives for cosmetic development, the bench, the textures, the formulas. Diego is the data and marketing person. And here's why the mix works so well. Diego spent close to two decades in scientific research, so he understands the technical side of beauty deeply. Annie built and sold her own skin studio, so she knows marketing and trends from the inside.

So when we met, it was pretty clear. We had to put our skills together and build something the market didn't have. That's APL, a full development cosmetic agency, and more than 200 founders have built with us so far.

Creators.Creators.Creators.Creators.Creators.Creators.Creators.Creators.Creators.
Founders.Founders.Founders.Founders.Founders.Founders.Founders.Founders.Founders.
Leaders.Leaders.Leaders.Leaders.Leaders.Leaders.Leaders.Leaders.Leaders.
Innovators.Innovators.Innovators.Innovators.Innovators.Innovators.Innovators.Innovators.Innovators.

All the questions you'd want to ask us

Before anyone books a call with us, they want the same six answers. Who's behind this, what do you actually do, and is now the right time for me? So here they are, upfront. Click through each one and you'll know if we're the right fit before we ever talk.

Who's behind Atomic Pom Labs?

Atomic Pom Labs is run by two scientists. Annie Graham is our co-founder and lead formulator, a cosmetic chemist based in Calgary, Alberta. She founded, grew and sold her own skin studio, XO Treatment Room, and launched the XO FaceCare line there, which The Oprah Magazine picked up with zero media budget. Diego Lapetina is our co-founder and creative director. He has a PharmD, an MSc and a PhD, and spent about 18 years in scientific research before moving into brand strategy. He built the Cognitive Branding Framework, our proprietary method for helping brands understand their place and their message in the market.

No mass-market garbage.
Just real cosmetic innovation.

Our clients’ products don’t sit in back rooms — they sit on the shelves of top retailers.
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Frequently asked questions

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You’re closer than you think.

If you’ve made it this far, it’s because you’re building something that deserves better than templated formulas and safe ideas.
You’re looking for partners who think, make, test, refine — not just invoice.
This is where brands stop drifting and start becoming intentional.
If you’re ready, so are we.