Packaging Review
We review your packaging artwork, label text and product claims against the rules of the market you're entering, before anything goes to print.
Brand & Growth
200+ founders have built with us.
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Where our clients sell
Sounds familiar?
01
Your artwork is ready to print and nobody has checked it against the rules.
02
You're not sure your claims stay out of drug territory.
03
You're expanding between Canada and the US and the label rules changed.
04
Your website copy makes claims the packaging can't.
A cosmetic label review checks your artwork against cosmetic labeling requirements before the printer, a retailer or a regulator does it for you.
The expensive mistakes are small: a missing French translation in Canada, an ingredient list out of order, a claim that turns your moisturizer into a drug in a regulator’s eyes.
We go through the artwork and product copy while they’re still drafts, so fixing something costs a revision instead of a reprint.
A good fit if
✓ Brands about to print packaging
✓ Founders entering Canada or the US
✓ Teams writing product claims and website copy
Not the right fit if
✕ Checking if the formula itself can be sold (see Regulatory & Compliance)
✕ Designing packaging from scratch (see Branding)
✕ Legal representation
What you walk away with
01
Label review
Required label elements checked on your artwork.
02
Claims review
Wording that may cause problems, with safer alternatives.
03
Artwork markup
Your files marked up with what to change.
04
Action list
The changes, in order of risk.
How it works
Scope
We confirm the products, markets and files to review.
Review
We check label elements and claims.
Mark up
You get annotated artwork and a change list.
Recheck
We review the corrected files.
Timeline
1 week
Revisions
2 rounds
Meetings
2 meetings
Ready to start?
Pick a time that suits you and we'll confirm by email.
Questions, answered.
What are the cosmetic labelling requirements in Canada?
Canadian cosmetic labels need, among other things, the product identity, net quantity, an ingredient list using INCI names, and the company name and address, with required text in both English and French.
Can my product claim to treat acne or reduce wrinkles?
Claims that a product treats, prevents or cures a condition can make it a drug in Canada and the US. Cosmetic claims stay with cleansing, beautifying and improving appearance. We flag wording that crosses the line and suggest alternatives.
Do you redesign the packaging?
No. We mark up what needs to change. Design changes sit with your designer or our Branding service.
What is INCI?
INCI stands for International Nomenclature of Cosmetic Ingredients. It's the standard naming system for ingredients on cosmetic labels, used in Canada, the US, the EU and many other markets.
In what order should ingredients be listed in Canada?
Ingredients at 1% or more are listed in descending order of concentration, followed by those under 1% in any order, with colourants allowed at the end.
Do you check website and social copy too?
Yes. Claims on your site and social channels count as advertising, so we can review them alongside the packaging.
Which markets do you cover?
Canada, the US and the UK.