Go-To-Market Strategy (GTM)
We decide who buys first, where they buy and what they need to hear, then turn it into a go-to-market plan for assortment, pricing, channels and rollout.
Brand & Growth
200+ founders have built with us.
As featured in
Where our clients sell
Sounds familiar?
01
You're planning to launch everywhere at once.
02
You don't know which products to launch first.
03
Your pricing doesn't work for every channel you want.
04
The launch plan is a date, not a plan.
Beauty go-to-market consulting turns a launch date into a go-to-market strategy you can actually execute.
Most launches try to be everywhere at once: DTC, Amazon, two retailers and a pop-up, with a full range on day one. Cash runs out before any one channel works.
A go-to-market plan picks the first buyer, the first channel and the first products, and sets the order everything else follows.
A good fit if
✓ Founders three to nine months from launch
✓ Brands entering a new market or channel
✓ Teams launching a new product line
Not the right fit if
✕ Brands already launched and looking to scale (see Growth Strategy)
✕ Media buying or ad management
✕ Brands without a product yet
What you walk away with
01
Launch buyer
Who buys first and why.
02
Channel plan
Where to sell first and what comes next.
03
Assortment and pricing
What to launch with and at what price per channel.
04
Rollout plan
The order and timing of each step.
How it works
Assess
We review your product, research, positioning and budget.
Decide
We pick the first buyer, channel and assortment.
Plan
We build the rollout sequence and pricing.
Hand over
You get the plan and a walkthrough.
Timeline
2 months
Revisions
3 rounds
Meetings
Weekly
Ready to start?
Pick a time that suits you and we'll confirm by email.
Start with a free discovery call
Every Go-To-Market Strategy (GTM) project starts with a short free call, so we can understand what you need and scope it properly.
Book a free discovery call
Questions, answered.
What does a go-to-market strategy include?
A target buyer, the problem you solve for them, your positioning, pricing, the channels you'll sell through, the products you'll launch with and the order and timing of the rollout.
What's a go-to-market strategy example for a skincare brand?
Launch two hero products direct-to-consumer to a tightly defined buyer, build reviews and repeat purchase for six months, then pitch one retailer whose customers match, with pricing set up for that margin from the start.
How is this different from Growth Strategy?
GTM covers the launch and market entry. Growth Strategy picks up after launch, when you're deciding what to scale.
When should I start planning go-to-market?
Three to nine months before launch, while you can still change the assortment, pricing and channel plan without wasting stock or money.
Should I launch direct-to-consumer, on Amazon or in retail first?
It depends on your buyer, your margins and your cash. Many beauty brands start direct-to-consumer to build reviews and customer data, then add retail or marketplaces once the product is proven. The plan decides that for your brand specifically.
How long does it take?
At least a month, working closely with your team and meeting weekly to line up the plan.
Launch with a sequence, not a scramble.
Go-To-Market Strategy (GTM)