Branding
We turn your positioning into a voice and visual identity your team can use across products, packaging and every digital channel.
Brand & Growth
200+ founders have built with us.
As featured in
Where our clients sell
Sounds familiar?
01
Your packaging, site and Instagram look like three different brands.
02
Every new product starts the design from scratch.
03
Your brand looks fine but doesn't look like beauty.
04
Freelancers keep interpreting your brand differently.
We’re a beauty branding agency, which matters: a general branding agency rarely knows what a 30 ml carton needs.
A beauty brand gets judged in pieces: a thumbnail on Instagram, a carton on a shelf, a product page on a phone. If each piece looks like it came from a different brand, none of them builds on the others.
We build the system behind those pieces: how the brand speaks, how it looks and the rules that keep it consistent when someone new designs the next product.
A good fit if
✓ Brands launching or rebranding
✓ Founders with a clear position who need it made visible
✓ Teams scaling a range and needing consistency
Not the right fit if
✕ Brands without a position yet (start with Positioning)
✕ Logo-only projects (see Logo Development)
✕ One-off social media graphics
What you walk away with
01
Brand voice
How the brand speaks, with examples and do's and don'ts.
02
Visual identity
Colour, type, imagery and graphic elements.
03
Packaging direction
How the identity applies to your packs.
04
Brand guidelines
The rules in one document your team and suppliers can follow.
How it works
Discover
We review your positioning, buyer and competitors.
Explore
We develop and present creative directions.
Refine
We build out the chosen direction.
Deliver
You get the identity files and guidelines.
Timeline
2 months
Revisions
2 rounds
Meetings
3 meetings
Ready to start?
Pick a time that suits you and we'll confirm by email.
Start with a free discovery call
Every Branding project starts with a short free call, so we can understand what you need and scope it properly.
Book a free discovery call
Questions, answered.
What is brand identity?
Brand identity is the set of visible and verbal elements a brand uses to be recognised: name, logo, colours, type, imagery, packaging and voice. It works when every touchpoint uses the same rules.
What's the difference between branding and positioning?
Positioning decides where the brand stands and why buyers should choose it. Branding turns that into a voice, a look and the rules that keep it consistent.
What are brand guidelines?
A document that sets out how the brand looks and sounds: logo use, colours, type, imagery, tone of voice and examples. It lets your team, freelancers and suppliers create new material that still looks like the same brand.
Why use a beauty branding agency instead of a general one?
Beauty has its own constraints: tiny labels, required ingredient lists, retail shelves, bilingual packaging in Canada and very visual social channels. A beauty specialist designs for those from the start.
Do you design the packaging too?
Packaging artwork is available as an add-on.
Is a logo included?
Yes, a logo is included. Logo Development is also available on its own.
How many rounds of revisions?
Two rounds.
One brand, everywhere it shows up.
Branding