SEO & GEO (Generative Engine Optimization)
We work on your site structure and content so Google and AI assistants like ChatGPT and Perplexity understand what you sell and point shoppers to it.
Brand & Growth
200+ founders have built with us.
As featured in
Where our clients sell
Sounds familiar?
01
Your product pages rank for your brand name and almost nothing else.
02
Ask ChatGPT for a product like yours and it names your competitors.
03
You publish content every month, but it rarely turns into orders.
04
Nobody can tell you which pages search engines actually understand.
Our SEO services for beauty brands now come with AI search optimization services built in, because your next customer may never see a search results page.
Shoppers still type “best vitamin C serum for sensitive skin” into Google. More of them now ask ChatGPT the same question and buy whatever it names. If your site isn’t built for both, you’re invisible in one of them.
SEO gets your pages ranking in search results. GEO, generative engine optimization, makes your content easy for AI systems to read, trust and cite. We work on both from the same foundation: clean structure, clear product information and content that answers real questions.
A good fit if
✓ Beauty brands with a live site and products ready to sell
✓ Founders planning a relaunch or a new site
✓ Teams publishing content without seeing results
Not the right fit if
✕ Brands without a website yet (start with Website Development)
✕ Anyone looking for guaranteed #1 rankings
✕ Quick keyword stuffing on existing pages
What you walk away with
01
Search and AI visibility audit
Where you show up in search and AI answers today, and why.
02
Site structure plan
How pages, categories and internal links should be organised.
03
Structured data
Schema markup for products, FAQs, videos and your organisation.
04
Keyword and question map
The searches and questions each page should answer.
05
Content briefs
Briefs for the pages and articles that close the gaps.
How it works
Audit
We check how search engines and AI assistants see your site today.
Map
We match keywords and questions to pages.
Build
We fix structure and markup and brief new content. We can make the changes ourselves or hand them to your developer.
Measure
We track rankings, AI mentions and traffic.
Timeline
1 month
Revisions
2 rounds
Meetings
2 meetings
Ready to start?
Pick a time that suits you and we'll confirm by email.
Start with a free discovery call
Every SEO & GEO (Generative Engine Optimization) project starts with a short free call, so we can understand what you need and scope it properly.
Book a free discovery call
Questions, answered.
What is generative engine optimization (GEO)?
GEO is the work of making your content easy for AI assistants such as ChatGPT, Perplexity and Google AI Overviews to understand, trust and cite when shoppers ask for recommendations.
How is GEO different from SEO?
SEO aims to rank your pages in search results. GEO aims to get your brand named and cited in AI-generated answers. They share a foundation: clear structure, accurate product information and content that answers real questions.
Do I need separate strategies for Google and AI search?
Mostly no. Both reward clear site structure, accurate product information and content that answers real questions. GEO adds a focus on being cited: clear facts, consistent brand information across the web and pages that answer questions directly.
What is structured data?
Code added to your pages that tells search engines what the content is, such as a product, its price, reviews or an FAQ. It helps your pages show richer results and makes your information easier for AI systems to read.
Can you guarantee rankings or AI mentions?
No one can. Search engines and AI assistants decide what to show. We improve the signals they rely on and track the results.
How long before we see results?
It depends on how competitive your keywords are. Expect at least three to six months.
Do you need access to our website?
Yes. At the start we need read-only access for the audit.
Be the brand AI recommends.
SEO & GEO (Generative Engine Optimization)