Growth Strategy
We look at repeat purchase, margins and channel performance to find where growth pays for itself, and what needs fixing first.
Brand & Growth
200+ founders have built with us.
As featured in
Where our clients sell
Sounds familiar?
01
Revenue is up and profit isn't.
02
You're adding products to grow and the range is getting messy.
03
Ad costs keep rising and repeat purchase is flat.
04
A retailer wants more doors and you're not sure you can afford it.
Growth strategy consulting for beauty brands starts with the numbers you already have. A beauty brand growth strategy built on them beats one built on what competitors are doing.
Growth that loses money per order just loses money faster. The usual moves, more SKUs, a new retailer, double the ads, can all make it worse if the basics underneath aren’t working.
We look at the numbers you already have and find where growth will actually pay back, then put the next moves in order.
A good fit if
✓ Brands with at least 6 months of sales data, ideally a year
✓ Founders deciding between new channels, SKUs or markets
✓ Teams whose growth has stalled
Not the right fit if
✕ Pre-launch brands (see Go-To-Market Strategy)
✕ Ad management or media buying
✕ Brands without sales data to look at
What you walk away with
01
Performance review
Repeat purchase, margins and channel results analysed.
02
Growth options
Where growth can pay for itself, and where it can't.
03
Priority plan
What to fix first and what to scale next.
How it works
Data
You share sales, margin and channel data.
Analyse
We find what's working and what's leaking.
Prioritise
We rank the growth options.
Plan
You get the plan and a walkthrough.
Timeline
2 months
Revisions
2 rounds
Meetings
Every 2 weeks
Ready to start?
Pick a time that suits you and we'll confirm by email.
Start with a free discovery call
Every Growth Strategy project starts with a short free call, so we can understand what you need and scope it properly.
Book a free discovery call
Questions, answered.
How do I grow a skincare brand?
Start with the customers you already have: if they don't come back, more traffic won't fix it. Then check margins per channel, focus the range on what sells, and add one new channel or market at a time once the current one works.
How is this different from GTM?
GTM plans the launch. Growth Strategy starts after launch, when you have data on what's selling and where.
What are the signs it's time for a growth strategy?
Revenue growing while profit doesn't, repeat purchase flattening, ad costs rising, or a retailer or investor pushing you to scale faster than you're sure you can.
Should I add new products to grow?
Only if the products you have are already working. New SKUs add cost, inventory and complexity, so they need to bring new customers or bigger orders, not spread the same sales across more products.
Which numbers matter most for a beauty brand?
Repeat purchase rate, customer acquisition cost, contribution margin per channel and average order value. Together they show whether growth is paying for itself.
What data do you need?
The numbers that show how your sales work: lifetime value, repeat purchase rate, average order value, margin and mark-up. We don't need your profit and loss.
How long does it take?
At least a month.
Grow where it pays.
Growth Strategy