The Treatment Room with Annie (Consulting)
Bring Annie the product idea you're shaping or the formulation decision you're stuck on. Leave knowing what to test or develop next.
Formulation & Development
200+ founders have built with us.
As featured in
Where our clients sell
Sounds familiar?
01
You have a product idea but no idea if it's technically realistic.
02
Your current lab's answers don't make sense to you.
03
You need a brief, and you don't know what goes in one.
04
You're choosing between two directions and need a technical opinion.
Looking for a cosmetic formulation consultant who’s been on both sides of the counter? This is a skincare product development consultation with Annie.
Annie built and sold her own skin studio before co-founding APL, and the lab is where she lives. She’s the person to ask whether your texture idea will work with that active, why your current formula pills, or what a realistic brief looks like.
The Treatment Room is a one-on-one formulation session. Just you, Annie and your questions.
A good fit if
✓ Founders shaping their first product
✓ Brands stuck on a specific formulation problem
✓ Teams preparing a brief for development
Not the right fit if
✕ Business and marketing questions (book 101 with Diego)
✕ Full development projects (see Custom Formulation)
✕ Spa or facial treatments, this is a consulting session
What you walk away with
01
One-on-one session
Time with Annie focused on your product questions.
02
Clear next step
What to test, change or develop next.
How it works
Book
Pick a time and tell us what you want to cover.
Prepare
Send any formula, brief or samples ahead of time.
Meet
Work through your questions with Annie.
Next steps
Leave with a direction you can act on.
Timeline
1 day
Revisions
None
Meetings
1 meeting
Ready to start?
Pick a time that suits you and we'll confirm by email.
Questions, answered.
How do I write a cosmetic formulation brief?
A good brief covers who the product is for, what it should do, how it should feel and smell, which ingredients are must-haves or off-limits, the claims you want to make, the packaging, target cost and the markets you'll sell in. Bring a draft to the session and Annie will help tighten it.
Is this a facial or spa treatment?
No. The Treatment Room is a formulation consulting session with Annie.
Who is Annie?
Annie is APL's co-founder on the formulation side. She built and sold her own skin studio before co-founding APL, and the lab bench is where she spends her days.
What can I bring to a session?
A product idea, a draft brief, a formula that isn't working, samples, a competitor product you want to understand, or a technical question you're stuck on.
Can a session lead to full development?
Yes. If the session shows you need a formula built or tested, Annie will point you to the right next step, such as Custom Formulation or Private Label 2.0.
How long is a session?
60 minutes.
Is it online or in person?
Online.