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Cosmetic Formulation & Beauty Branding Journal

Happy Pink Girl Celebrating her success
LATEST ARTICLE • February 4, 2025

Cosmetic Success: How to develop a solid foundation

Cosmetic Success: how to build a scalable beauty product business with solid foundations in branding, legal for sustainable growth continue reading ->
Diego Lapetina • 5 minutes
Pop Art image
Design • January 4, 2026

Labels: Guide to Cosmetic Packaging Regulations

Master cosmetic packaging: ingredients, warnings, compliance tips, and more. Stay legal, build trust, and avoid costly mistakes. continue reading ->
Diego Lapetina • 4 minutes
A collage with a woman drinking tea, with a text saying: -Top 3 secrets Indie Cosmetic Brands Should Know.
Design • January 4, 2026

Things I Wish My Clients Asked Me

Expert tips and advice for indie cosmetic brands on branding, marketing, and launching your beauty business. continue reading ->
Diego Lapetina • 3 minutes
Annie and Diego
Design • January 4, 2026

Your Story: A Starting Place for Indie Beauty Brand

Craft your indie beauty brand story with authenticity, purpose, and values to connect deeply with your audience. continue reading ->
Diego Lapetina • 2 minutes