An image from a church on the background.
Trends & Insights • January 9, 2026

Where the magic lives.

I was somewhere in the 15th arrondissement when I realized I had no idea where I was going. This wasn’t my first time in Paris. The Louvre, the Eiffel Tower—I’d done all that. This afternoon, I wanted something different. So I got on the train with my camera and just… rode. No destination. No plan. Just the decision to get lost and see what happened. I ended up at a local park I’d never heard of, watching the sunset bleed behind a clock tower. The light was perfect. The composition wrote itself. It became one of my favorite photographs from continue reading ->
Diego Lapetina • 2 minutes
Diego Looking at Camera
Trends & Insights • February 17, 2026

Indie Brands are the Future of Luxury

Is luxury dead? Our data-driven analysis of earning reports & Google searches reveals how indie brands built on trust are winning. continue reading ->
Diego Lapetina • 4 minutes
Cover for AI Design Video
Design • January 4, 2026

Design, Branding and AI: What to expect.

I tested Claude AI + Canva so you don’t waste money on $50 courses. Honest results, real examples, and what actually works in 2025. continue reading ->
Diego Lapetina • 7 minutes
A computer with a Google Screen
Design • January 4, 2026

Instagram – How to Show Your Post on Google.

Instagram now lets Google index pro accounts’ content—boosting visibility, SEO, and reach beyond the app. continue reading ->
Diego Lapetina • 3 minutes
Diego Looking Silly to a cover
Design • January 4, 2026

Market Research and Product Development

How we cracked the $70B eye care market with 3 product concepts. The complete research breakdown behind revolutionary product strategy. continue reading ->
Diego Lapetina • 4 minutes
Annie and Diego go to Vegas
Design • January 4, 2026

Integrative Design: An Approach to Product Development

Discover integrative design for branding creation and product formulation. See how Atomic Pom Labs is revolutionizing beauty development. continue reading ->
Diego Lapetina • 7 minutes