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Cosmetic Formulation & Beauty Branding Journal


A woman formulating on the field
LATEST ARTICLE • May 19, 2025

The Most Common Question: “Is it Natural?”

Understand what “natural” truly means in skincare and how COSMOS Certification defines clean beauty standards for ingredients. continue reading ->
Annie Graham • 5 minutes
Moraine Lake with a woman sitting with the Canadian Flag
Trends & Insights • January 4, 2026

Why cosmetic manufacturing in Canada.

Discover why beauty brands prefer manufacturing in Canada—ethical, cost-effective, and USMCA tariff-free advantages. continue reading ->
Annie Graham • 5 minutes
A bench with several lab tubes
Cosmetics • January 4, 2026

The Ultimate Guide to Isopropyl Myristate.

Discover the benefits of Isopropyl Myristate (IPM) in skincare and cosmetics—light, non-greasy, and perfect for smooth formulations. continue reading ->
Annie Graham • 5 minutes
Happy Pink Girl Celebrating her success
Cosmetics • January 4, 2026

Cosmetic Success: How to develop a solid foundation

Cosmetic Success: how to build a scalable beauty product business with solid foundations in branding, legal for sustainable growth continue reading ->
Diego Lapetina • 5 minutes
Pop Art image
Design • January 4, 2026

Labels: Guide to Cosmetic Packaging Regulations

Master cosmetic packaging: ingredients, warnings, compliance tips, and more. Stay legal, build trust, and avoid costly mistakes. continue reading ->
Diego Lapetina • 4 minutes
A collage with a woman drinking tea, with a text saying: -Top 3 secrets Indie Cosmetic Brands Should Know.
Design • January 4, 2026

Things I Wish My Clients Asked Me

Expert tips and advice for indie cosmetic brands on branding, marketing, and launching your beauty business. continue reading ->
Diego Lapetina • 3 minutes
Annie and Diego
Design • January 4, 2026

Your Story: A Starting Place for Indie Beauty Brand

Craft your indie beauty brand story with authenticity, purpose, and values to connect deeply with your audience. continue reading ->
Diego Lapetina • 2 minutes
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